Font (Official)

For professional designers and vendors.

• Headlines / Subheads: Proxima Nova Bold

Learn to trade with confidence, like the pros.

• Body copy: Proxima Nova
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ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890!@#$%^&*()

Fonts (Fallback)

For general use when font is not available.
These are standard desktop fonts that are available in most programs.

• Headlines / Subheads: Arial Bold
• Body copy: Arial

Colors

The brand palette starts with our tried and true primary color. This combination of colors allow us to be perceived as knowledgeable, nurturing, and approachable, as well as bold and modern.

Primary – Trading Academy Blue will continue to be the predominant color used across all communications. Jet Black will be used primarily for typography.

Secondary – Positive Blue and Accent Green can be used as accents across the master brand.

Tertiary – Active Orange can be used sparingly to add contrast and warmth.

RGB (Web) and CMYK (Print) color values vary slightly due to color real translation:

Icons

Trading Academy Logo

The logo can be reversed out on Trading Academy Blue or on low-contrast imagery and used in full color on white.

One-color black or white logos can be used when production is limited.

Please see page 7 of the brand guide for logo sizing and usage rules.

Full color

• Web / screen 1000px .png RGB
• Print HighRes .eps CMYK

Stacked full color

• Web / screen 800px .png RGB
• Print HighRes .eps CMYK

Reversed

• Web / screen 1000px .png RGB
• Print HighRes .eps CMYK

Stacked Reversed

• Web / screen 800px .png RGB
• Print HighRes .eps CMYK

Black

• Web / screen 1000px .png RGB
• Print HighRes .eps CMYK

Stacked Black

• Web / screen 800px .png RGB
• Print HighRes .eps CMYK

CliK Logo

Color

• Web / screen 600px .png RGB
• Print HighRes .eps CMYK

Black

• Web / screen 600px .png RGB
• Print HighRes .eps CMYK

Reversed with tagline

• Web / screen 600px .png RGB
• Print HighRes .eps CMYK